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The maxim “go where your audience is” continues to be good advice…. and in 2017, where is your audience? Social media of course! In the last half of 2016, Facebook views doubled from 4 billion per month to 8 billion. Considering that Facebook and Instagram account for 20% of the time users spend on their […]
Photo Credit: eser.karadag So, let’s say that you’ve decided on the purpose of your video and are ready to start choosing the people to highlight in it. How do you choose between all the amazing people that are involved in your organization? Here are 3 simple tips to help you start choosing your main characters. […]
When you’re planning your video, keep in mind the question “which came first, the chicken or the egg?” Only in this case, the question is “which came first, the person’s story or the purpose of the video?” The answer can be either one, but not both. If you have a particular story you want to […]
2017 has dawned bright and clear and with it comes the opportunity to assess our goals and strategies for the coming year. Over the next few months we are going to be exploring the opportunities that are available for utilizing video in your 2017 fundraising plan. Over on Gail Perry’s blog “Fired Up Fundraising”, she lists […]
For somebody that has never worked with a video production company before, the process can seem a bit like you’re going “where no man” or woman “has gone before”… but how do you even begin the journey?
A quick search on google for “video production company Orange County” brings up 28.9 million results.
As nice as it would be to not have to deal with money and all the hassle and issues that comes along with it, money is essential to meeting any organization’s goals and making an impact in people’s lives. Funding comes in all shapes and forms. When planning your fundraising efforts, one of the key […]
Millions try to tell stories, but only a few succeed Storytelling is something that is at the core of what it means to be a human. From growing up as a child and asking your parents, “Where do babies come from?” to sitting down to your first interview and trying to convince the person on […]
Its interesting when life throws at you the same concept or principle over and over, its almost as if it is trying to get your attention… “Hey you… ya I mean you… no, YOU!”… okay, okay I get it, I’m listening. This happened to be me recently with the principle of work/life balance. Balance is […]
Stories are what drive us, stories are what connect us and make us feel like we are not alone, that we are part of something bigger than ourselves. Telling and sharing stories has been part of human culture for thousands of years and this tradition continues even stronger today. Storytelling is a sharing of experiences […]
Video should be an integral part of a nonprofit’s marketing strategy, because it is THE most powerful tool in an organization’s arsenal for communicating emotionally compelling stories to their audience. Potential donors are not just looking to give away their money; they are looking for something in return… the satisfaction of making a difference. Most […]
a love of sharing
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